My new friend was intrigued greatly by the notion of inbound marketing and how it works. It's always exciting to explain - for two reasons.
- It works and I can provide clients with stats and numbers - Facts! Not just made up pie in the sky stuff.
- I love seeing people’s faces when they realise just how easy it is to do.
We moved on to social media and she asked me about Facebook - Did I know anything about it, and could I answer this question for her?
“Why is that when I have been looking at certain online stores, when I cross to Facebook I get an Ad for that retailer on my side bar feed?”
Excellent question… Have you experienced this before?
Here is a pretty straightforward explanation as to what occurs…..
This is called audience remarketing using pixel tracking
Pixel tracking is where you place a Facebook tracking code on your website, then an Ad is created on Facebook using an audience you create of visitors who have been to your website.
It is a brilliant marketing method for retail and eCommerce businesses, an easy way to engage a shopper who has been to your site - possibly started a purchase but not completed the transaction.
It can be a bit tricky to deal with the Ad Manager on Facebook - so we are always happy to help, give us a call and we can give you some tips over the phone.
See you on the channels…..
