Why You Should Value Your Website as an Asset

Websites have been around for 25 years now for most mainstream businesses, but remarkably, many companies treat their website investment as a marketing expense when it is an asset. The test for an asset is if it has future realizable value to a business? Does yours?

Is your business guilty of building a new website only to leave it static for three years, trash it and go again?

Your business's website is your most powerful marketing tool. It's where your prospects go to learn about your business, and it's also the ongoing salesperson that nurtures new leads through the buying process.

An asset's value can be increased by investment, or neglect can decrease its value. While building a website for your business, consider it an asset.

The future value of your website is not just to do with getting traffic to your site. The future value of your website is that it is a channel of conversion. It is a conversion to sale, a conversion to lead, a conversion to subscription.

Website owners who take a longer-term view and see their website as an asset are rewarded with increased sales.

The biggest single problem facing a website today is the lack of planning or budgeting. Those who commission the site often don't understand the medium, and the people building it are expected to conjure a website out of thin air.

B2C companies that blogged 11+ times per month got more than 4X as many leads as those that blog only 4-5 times per month. 

(HubSpot, 2015) (Source: https://www.hubspot.com/marketing-statistics)

Why is this important? Seeing your website as an asset and not an expense has the board and senior management more willing to take a long-term view of websites and invest accordingly.

Great high income generating websites take years to evolve. With a strong focus on Growth-Driven Design, this can be possible.

The Kingdom build websites on the HubSpot CMS to add value.

HubSpot CMS offers a simple system for you to make your site look better. You can optimize your site for conversion across all devices.

The CMS gives you all the tools to create unforgettable, personalized experiences for every visitor. The solutions are endless, with integrated CRM and a platform of more than 100 add-ons.

This is the next-generation CRM platform built on cloud computing, designed to help you nurture leads, close deals, and grow your company. With the HubSpot CRM platform, your website becomes an online engine for information, sales and growth.

HubSpot CMS helps intranet marketers and internal communications (IC) professionals create, publish, and track personalized digital experiences that accelerate business performance.

A website is not considered mature in many industries until it has over 1000 pages.

If you treat your website as an income-producing asset, then a mind-shift in your organization occurs. Suddenly there is a willingness to invest in the content that will improve the trust journey that your users go on.

TOFU, MOFU, and BOFU are the critical parts of a sales funnel and drive the content framework for your website.

Future income earning potential is the foundation of one method of website valuation. The value of websites with similarities is also considered to arrive at a comparable website value.

There are also cost considerations in establishing the website.

The cost approach to valuing websites also considers the amount required to recreate a similar website.

Calculating how much a website is worth requires professional skills and recognizing what creates website value.

We've all heard the phrase, "The first impression is the most important impression." This is amplified when it comes to your website. The first impression your website creates is significant.

1 in 10 blog posts is compounding, meaning organic search increases their traffic over time.

(HubSpot, 2016) (Source: https://www.hubspot.com/marketing-statistics)

Questions About Your Site To Consider...

How many sales leads is your website producing?

How much organic traffic are you attracting?

What is the conversion rate of a visitor to your website?

What backend systems do you have to build appropriate workflows for data management?

Do you have a documented process to manage your digital App investment?

Are you using a robust marketing technology platform like HubSpot to get serious productivity gains in lead management and content creation?

What is the size of your email database? How are you using it to convert sales?

Before launching a website, you should ask yourself if you've given your website the time and attention it deserves. Have you given it enough early attention so that your website will be the best when you launch?

Your website is where you should stop spending money on traditional advertising and start looking for a new way to get people interested in you, your products, and your services. 

 If you can make your website a no-pressure environment, the odds are good that you'll be able to generate more sales in the future.

Learn More from ClubSpot

Your website is one of the most powerful assets for your business. With the right platform, it helps your business stand out from the crowd and increase business growth. Given that, finding the right platform can be difficult. 

In this episode of ClubSpot, the HubSpot masterclass, Zaahn Johnson and Adam Steinhardt demonstrate the pros and cons of both WordPress and HubSpot to help you make the best decision on deciding which platform to invest in. 

Watch the full ClubSpot episode to learn more about: 

• The importance of website security
• Must have plug-ins 
• SEO tools
• Pricing
• And much more 

By following this advice, you’ll be one step closer to making a decision on which CMS platform to use.

Help From The Kingdom.

As a HubSpot Diamond Partner, The Kingdom seeks to provide you with a complete range of HubSpot programming and support services. Our team of experienced programmers has worked across projects of all sizes and types, so you're sure to get the help you need for your next HubSpot CMS design project.

Would you like tips on making your website a better lead producing machine?

Want help mapping out a strategy to get your website on the balance sheet?