Why does inbound marketing work? It is quite straight forward really.
Let's focus on the fact that people use the Internet to search and discover information. Information about products and services they need, want, or don't realise they want.
Google's job is to provide the answers to those searchers. Your business needs to create the answers.
Our job as business owners is to provide Google with the content needed to serve up to the seekers.
Consider this: 61% of global Internet users research products online (Interconnected World: Shopping and Personal Finance, 2012).
Even more powerful is that 44% of online shoppers begin by using a search engine (Interconnected World: Shopping and Personal Finance, 2012).
All websites provide information to the search engines to be served. It's either yours or your competitors site doing the serving.
Create answers for unknown problems
A great inbound marketing website will create answers for people that didn't know they had a problem. This is a key to inbound marketing success.
86% of consumers stated that using a search engine allowed them to learn something new or important that helped him/her increase his/her knowledge.
(Pew Research Center, Search Engine Use 2012)
Build trust through knowledge
Once on your website, providing information to your prospect creates trust. The more information you give, the more your prospects trust you. Plus, there is the bonus of expanded page counts.
The bigger your Google footprint, created by a larger number of site pages, the greater the chance of being found.
Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages.
(HubSpot Lead Generation Lessons from 4,000 Businesses, 2011)
With your customers gaining the knowledge to trust you, and a bigger footprint to find you, it makes logical sense that inbound marketing is successful.
Would you like to get started on your inbound marketing journey today? Are you curious as to how well your website rates?
