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The Challenge:
Coordinate the launch of Rundle Place and generate interest leading into their store opening.
The Solution:
Make Rundle Place stand out from its competitors and establish the centre as the premier fashion precinct in Adelaide.
The Strategy:
Combine traditional and digital media including broadcast and print media to maximise brand exposure. Hold an activation event to get people in store.
The Results:
66,000 Open Day Visitors
2,912 Facebook fans during first week
6,428 Website visitors
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