Transforming a brand perception is no easy feat. Transforming an already established brand perception from a low-brow product to a desirable, luxury want, is even harder.
Only by creating a highly strategic competition to highlight the brand, then owning the “new” perception it created, could we make all of this happen.
Using a uniquely created Facebook application which was promoted with a selection of hero photography and supported using a range of above-the-line advertising, C Coffee became a known and trusted barista coffee service, shedding its previous “service station coffee” image.
In January 2015, The Kingdom was nominated by Campaign Brief as the second-most creative agency in Adelaide. With the growing shifting sands of-the digital revolution, we decided to pivot and become a value-added reseller for publically listed company HubSpot.
