So it’s been some time since we went to San Diego for Social Media Marketing World 2015.
I thought it would be a good idea to have a look at what we have implemented since we returned, and talk about the sessions that had the most impact on us.
Wow, this session was outstanding. Jon truly is an expert in Facebook marketing and his content was spot on.
Jon talked about pixel tracking on Facebook and Facebook remarketing. We had been doing some really successful Facebook advertising campaigns for clients but you can always improve, right?
Pixel tracking creates an audience that you can remarket to on Facebook. This audience is made up of only those people that have been to your website, and Facebook then lets you market your message just to this audience. A small sample set, of just your web visitors.
We took notice of Jon’s passion for this cool new tool which was made available to us by Facebook about 8 months ago.
We started pixel tracking, and the results we achieved were out of this world - really great click rates and the price is offering massive value to clients.
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Mari is just beautiful - a lovely lady who you feel like you have known forever. So engaging, warm and funny. I have followed her for a couple of years now so was very much expecting to hang on her every word.
Mari spoke about putting people first, making your content on Facebook interesting to people. She also taught us to listen to our viewers, notice what they are engaging with and focus on delivering similar content.
As Mari says, “Service is the new social”. Exemplary customer service is never going out of style
“When emotion goes up, intelligence goes down! Go offline to solve Issues.” @marismith
Always show that you have responded to a complaint or disgruntled post on facebook - but your priority must be to take the problem offline. Be personal and offer an alternative:
Thank you Bob (always use their name) for taking the time to get in touch - Could you please Private Message or email us with your contact details and we will have someone call you as soon as possible - Zaahn (always sign off with your name)
Facebook now have us in the tricky position of you have to pay to play - like Jon Loomer, Mari is a big advocate for pixel tracking. She shared a staggering statistic that “Over 90% of Fortune 500 companies are not doing Facebook ads right”.