Welcome to the first of our four part series on how to use social media to Attract, Engage, Convert and Delight you prospects and nurture them to become sales leads.
Building your website with inbound marketing in mind, gives you a fantastic ability to grow your sales leads. Social media is a key to lead conversion.
Are you a business wanting a stronger social media presence? Do you use social media and are wanting to covert more leads back to your website?
Increase the impact your social media posts by engaging more users. As an inbound marketing agency, we are creating content marketing using social media and digital content to interact with our clients existing and potential sales leads and prospects.
Do you want to expand your Facebook following? The Facebook Ads Manager is a great way to start. A feature that allows you to be specific with who your intended audience is, so you are able to create content catered to them.
The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years. [Marta Kagan]
A lot effort goes into digital content creation, so you must ensure it can be easily found on the Internet. Hashtags are a great method to do just that. Now a powerful search tool, every post that includes the searched hashtag will be listed, helping direct people to your website.
The attract phase is at the top of the sales funnel. It can begin by creating engaging headlines with the help of Grammarly and Hemingway that will capture your customer's attention. Follow by answering the problems they weren't aware they had, and gain their interest and eventually their trust. Remember to always link your information back to your website.
Acknowledging your Influencers can amplify your business and products in various ways. They can be used to promote and highlight your business, boosting your website hits and followers.
When sharing information, images can be used to make it easier to digest. Infographics are a great way to breakdown your information whilst also capturing the customer's attention. Canva is a great tool to create engaging images and infographics.
Remember, building a social media presence takes time and persistence. Consistency with posts and trying new approaches will allow you to find what digital content works best for your business.
If you're unsure where to start, our free eBook on social media for your business may help you gain a better understanding.
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Learn More:
3 Hot Apps to Improve Your Social Engagement
5 Businesses that Have Amazing Social Media
The Social Media Expert's Guide to Great Images
