So much effort is put into getting people to come to your website. Millions of dollars daily spent are spent on SEO, paid Google AdWords, Facebook and advertising.
It's all to get your prospects to visit your website. Yet so many websites fail to provide actions for prospects to perform that result in conversion opportunities
In this edition of The Kingdom Live we discuss the different ways that you can maximise visitors not just coming to your website, but ensuring they follow through in a way that makes them more likely to be valuable to you in the future.
Does your website have call-to-actions on every single page, not just the contact us button?
Call-To-Actions allow you to help the prospects navigate their way through your information which provides them trust.
80% of marketers report their lead generation efforts are only slightly or somewhat effective.
(BrightTALK, 2015) (Source: https://www.hubspot.com/marketing-statistics)
Gone are the days for it to be good enough to hope that somebody is going to call you just because they looked at one website page
Do you want to leave it to chance that your prospects will choose the right strategic page from your menu structure?
If you are relying on your menu to convert, then you run the real risk that consumers will want Google's powerful search tools over your menu structure to get the result that they are looking for.
So what kind of digital marketing conversion tools can you place on your website?
Video is an excellent way to assist in the telling of the story, but why not use Wistia that will link into HubSpot and tell you how much of the timeline of the video was watched by the Prospect.
Why not also include the HubSpot marketing free tool which will harvest emails by popping up after 5 seconds on the browser? Studies show that there is a significant increase in emails collected by doing this.
You may also wish to use the tool PushCrew to also harvest email addresses. PushCrew allows you to then send notifications to the subscribers that appear in their Mac OS notifications.
To maximise your inbound marketing power, give people a reason to subscribe to your email offer. Why not offer a free e-book in exchange for an email address?
The process of nurturing and providing information and attracting your prospects is called inbound marketing all businesses have an inbound marketing website but to varying different degrees.
Providing these different touch points gives you a much higher likelihood that you will get the conversion on your website.
HubSpot users enjoy many of these tools built into their automated sales and marketing software. The Kingdom is a HubSpot Platinum Partner and helps business get sales growth and more leads every day.