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CEO Adam Steinhardt and social media expert Zaahn Johnson dig deep into the hidden features of HubSpot.
This week's feature is a brand new feature from Inbound 2016, the Lead Flows function.
Lead Flows allow you to easily create a pop up windows to harvest email leads. Lead Flow is a part of the Marketing Free platform from HubSpot.
A lead flow is HubSpot's take on a pop-up form. There are three components to a lead flow --- the callout (initial pop-up, with a button), the form (which appears once the button in the callout is clicked), and the thank-you message.
You can now create four types of lead flows.
This is how HubSpot described it in their press release on November 9, 2016.
Lead Flows, a part of the former Leadin product, allows HubSpot Marketing customers to create pop-up forms. But, are pop-up forms truly inbound? It really depends on the intention and execution -- but non-interruptive or annoying pop-ups can be inbound, and the data proves they work.
AWeber found that using a pop-up form for obtaining blog subscribers converted 1375% better than a traditional form.
For more data, and what truly makes a pop-up form inbound read this post on should marketers use pop-up forms?
Within HubSpot now you can create your own pop-up forms, and easily insert them into your content. To get started just head to the Products & Add-on screen and click "activate" under Lead Flows. Once activated a new option called Lead Flows will display under the Content menu and will guide you through the form creation process.
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