How to turn your website into a lead generating asset?
Designing a website is a challenge. It is the combination of creative design and strategic, sales rich content, which is all then computer coded. For many businesses, a website is the most valuable component of their advertising and marketing strategy. Your website would cost substantial money to replace. Do you have your website valued on your balance sheet as an asset? A robust, sales lead generating website has extraordinary importance and can push up the value of your business even more so if you are getting loads of organic search traffic to your site. So how do we build your organic sales leads generating powerhouse that will add value to your balance sheet?
So how do we build your organic sales leads generating powerhouse that will add value to your balance sheet?
1. Know where your traffic comes from.
Make sure you have Google Analytics, or better still HubSpot Marketing Hub. With this, you can tell what type of traffic you are getting, discovering your best content and areas to improve. Record your numbers each month. This sets your benchmark for improvement.
2. Get on the front page of Google for your category.
Everybody wants a website on page 1 of Google. But how do you get there? It is Google's job to serve results to its customers based on the questions they are asking. Google looks for the content on the internet to provide the answers to its customers' questions. It is your job for your website to provide the answers to Google's questions. If you are not providing solutions to Google's problems, then your competitor will be.
3. Take your prospects on a journey of trust.
The Kingdom creates valuable content that allows prospects to discover the information and answers they need to trust your business. The more content created, the higher the number of questions answered. The more responses, the greater your ability to feed Google with answers for searchers, but more importantly the more your prospect will trust you.
4. Get the HubSpot Free CRM with a tracking code working for you.
After installing the HubSpot Tracking code, your sales team will have quality information and data about which pages your conversions have visited. Classify your pages into their sales funnel location. By placing your pages into their sales funnel locations, you have visibility on how far down the funnel your prospects are. This provides you with a significant advantage in the sales process. By segmenting your pages, so they match your sales funnel gives you invaluable data for your sales team.
5. Classify your pages into their sales funnel location
By placing your pages into their sales funnel locations, you have visibility on how far down the funnel your prospects are. This provides you with a significant advantage in the sales process. By segmenting your pages, so they match your sales funnel gives you invaluable data for your sales team.
6. Answer One Question Per Web Page.
By answering one question per page, when you have the free HubSpot CRM tracking code, you can see which pages your conversion has visited on your website, giving you useful feedback about how advanced they are. If you have many questions on a page, how do you know which question the prospect is looking at? This is the number one reason why you should NOT have a single FAQ page, and your entire website should be an FAQ site
7. Add lots of call to actions, not just Contact Us.
Contact Us is the most used call to action on all websites. All businesses want a conversion. Yet there are plenty of other ways to get a conversion. Using "contact us" is a leap of faith, and many prospects are just not ready. Think about the natural progression of information that a prospect would like. Match it to their funnel position and make the relevant call to action.
8. Check your website index to make sure what Google sees is what you want it to see.
Google uses your website index to add to its search magic. Is your index up to date? How do you know what Google is seeing? Use the Campaign Warrior app to see how Google is viewing your index. A lousy index is most likely affecting your search ranking.
