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There are several ways to generate traffic, especially if you're looking for free or low-cost methods. The key is to develop an inbound marketing strategy that will effectively attract the right market to your business.
When planning for inbound marketing, the first thing you need to do is define your target audience. Start by creating a list of personas who would be interested in your products or services.
Next, work on driving traffic to your website. Don't be overwhelmed with many methods to market your site. There are many tools available to help you get remarkable results.
Check out these ways to generate traffic to your website.
Search engine optimisation (SEO) is the process of increasing the volume of traffic to your website. SEO can be done in several ways, but all have one essential element: the keywords are relevant to the page and match what the users are searching for.
Keywords should be selected carefully for each page. Your website comprises several pages, and each page has a unique function. If you wish to get a higher ranking, your web page should be optimised to appeal to Google's search engine algorithm. Having a clear and accurate title with the relevant keywords helps search engines and online users find your content, and use it to answer their questions or fulfil a service they need. Remember that authenticity and uniqueness are crucial to SEO title optimisation.
“Search engine optimisation should be a part of your marketing program.”- Huffington Post.
Getting indexed by search engines like Google is one of the most effective ways of getting traffic to your site. While search engines do not solely rely on submissions to index their website, submitting your website is a straightforward improvement to inform search engines of the content of your site. This may sound like a no-brainer, but many people neglect this essential step.
The process of submission to Google is as simple as adding a sitemap to Google Search Console. While considered an extra step, manual submission is essential as it can speed up the process to rank for your keywords.
Building relevant links to your website is another way of promoting your site. These links are called backlinks. It is an effective way of gaining reach and trust for your website and improving the relevance of your pages. This process can be complex but extremely rewarding.
"The more backlinks a page has, the more organic traffic it gets from Google." (Ahrefs).
The link to social media accounts has become more critical than ever as more people do their business online. Many social media strategies aim to attract and engage fans and followers. Social media platforms are also crucial tools to drive potential customers to your website, increase organic traffic and increase awareness of your business.
Businesses need an online presence to reach a broader audience in today's digital age. While there are many ways to create an online presence, social media is one of the most effective and efficient methods. Social media can help businesses connect with potential and current customers, build relationships, and boost sales when used correctly.
HubSpot has features that allow you to share your web pages and blog content to your brand’s social media such as Facebook, Instagram, Linkedin, Twitter and more.
One of the ways to continue engaging customers who have previously visited your website is through email marketing. Most websites have a newsletter sign-up form where visitors can subscribe to learn more about the products and services, and get updates on any promotional offer or sale. Email marketing has been one of the most effective channels as it taps an audience who has already shown interest in your product or brand.
“ Email offers a direct connection to the customer and a wealth of analytics
that can (and should be) used to inform strategic marketing decisions, and
improve campaign success.” - Hubspot 2022 State of Inbound Marketing Trends
Use newsletters to re-engage your customers and drive them back to your website.
HubSpot is jampacked with powerful marketing and social media tools that can blow away the competition and supercharge your growth.
Check out other relevant articles about inbound marketing which can help rank your website and increase your traffic.
The Kingdom helps businesses build powerful digital marketing tools to get value and growth from their HubSpot investment. Login to the HubSpot CRM then speak to The Kingdom team today.
