Learn how your website's home page could be helping you generate more leads
Today on the 27th episode of ClubSpot, Adam Steinhardt and Zaahn Johnson demonstrate how you could be using your homepage to more effectively drive people through your website and convert them into leads. By showing you websites that make good use of interactive design principles, modern technology, understanding of the buyer’s journey, and deliverables for the sales team, you’ll be well-positioned to make a meaningful difference to your website's conversion rate.
Your home page can be more than just a way for you to tell people how great your business is and how someone can contact you. Using just the HubSpot Free CRM, you can improve your organic search footprint, activate your social media, and propel your sales team into the 2020s with the dominant use of technology.
In only half an hour, Adam and Zaahn will show you expert tips for how you could be improving your company’s home page and taking it to the next level, answering questions like:
- What is the quadrant theory of website design, and how could I use it to get more leads?
- How should I present my content on my home page?
- How do users interact with my website, and how can I adapt to their needs?
- How can I keep potential leads interested and staying on my website?
- What do people want to see on my website?
- How can I leverage video without overwhelming my audience?
- How do I keep my website fresh, and why do I need to keep updating my website?
- How can I maximize my SEO and generate more organic traffic?
- And much more.
By starting with these tips in mind, you’ll be able to build a remarkable, search-friendly website using inbound marketing principles as a base.
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Our certified HubSpot development team can build a unique, search-friendly website using inbound marketing principles and the HubSpot CMS with years of knowledge and experience.
HubSpot allows you to consolidate your technology stack, meaning you will see significant productivity gains and cost savings across your business.
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